Truckin' Good Food

Oh what fun this project was. We developed the entire identity for Truckin' Good Food. We began with the core elements of what Truckin' Good Food was about. "We want people to say: Man, that's @@#%ing good!". And so hatched the name, Truckin' Good Food. A mobile food truck that serves up wholesome yummy crepes and french delights. 

SUMMARY

Just keep trucking...

Originating in Phoenix, AZ, Truckin' Good Food needed to show it's local pride. We developed a design that spoke to the local community of foodies as well as highlight the fact that they are passionate about giving back. As a part of their mission they donate excess food at the end of the day to local homeless shelters.