Upcycle Living

We developed a positive look for Upcycle through highly engaging photography juxtoposed with hip messages to help audiences overcome their preconcieved notions shipping containers as only cold, steel structures. The market called for some re-education about why prefab architechture was growing. The positives of prefab needed to be highlighted and we took that challenge.

SUMMARY
upcycle living
 

When steel meets urban living

We were asked to work on communicating the mission of Upcycle Living online. When researching their online identity we realied the most vital part of their message was showing how detailed talented and focused the stakeholders of Upcycle were. We needed to take something that was a basic box and make it human. We focused on their tools, their skills and the founders themselves to turn this cold steel to a warm gem.